FoodCore: B2C/B2B Delivery Platform
A comprehensive delivery solution connecting businesses, consumers, and delivery partners
Year
2020-2022
Client
FoodCore
Role
Lead Product Designer, UX Researcher
Project Overview
FoodCore is a comprehensive B2C/B2B delivery platform that connects businesses and consumers with delivery partners. The project focused on improving the user experience for all stakeholders: businesses that rely on timely deliveries, consumers seeking convenient shopping, and delivery drivers who need an intuitive, easy-to-navigate interface. By optimizing usability, reliability, and efficiency, the app creates seamless interactions across the entire delivery ecosystem.
The Challenge
The delivery market faced several critical challenges:
- 1Existing platforms were either too consumer-focused or too business-oriented, creating inefficiencies
- 2Delivery drivers struggled with complex interfaces that impacted their efficiency and safety
- 3Payment systems weren't flexible enough to accommodate both business accounts and individual transactions
- 4Safety concerns for both customers and delivery partners weren't adequately addressed
The Solution
- Dual-Interface Platform
Created specialized flows for B2B and B2C users while maintaining a consistent experience
- Real-Time Tracking
Implemented live order tracking with accurate ETAs and status updates
- Optimized Driver Experience
Designed a simplified driver interface with route optimization and safety features
- Flexible Payment System
Integrated multiple payment methods with support for both business accounts and individual transactions
User Research
Conducted in-depth research to understand the behaviors, preferences, and pain points of FoodCore's business users and delivery drivers. This included interviews, surveys, and usability tests to ensure the platform meets their needs and expectations.
Driver Experience
Enhanced the experience for FoodCore delivery partners by addressing challenges such as delivery availability, earnings transparency, and safety. Implemented features that empower partners to provide efficient food deliveries while boosting their satisfaction and loyalty to the platform.
Safety and Security
Strengthened safety measures for both business users and delivery partners with features like real-time tracking, emergency assistance, and verification processes. Built trust in the platform by prioritizing the safety and security of all users.
Payment and Pricing
Streamlined the payment process to ensure transparency for customers booking food deliveries. Allowed them to compare prices from multiple delivery partners and choose the best option. Provided flexible payment methods such as Apple Pay, Google Pay, and card payments, along with loyalty rewards to increase customer engagement and retention.
App Interface
Shopping Interface
The consumer interface features an intuitive shopping experience with categorized products, special offers, and personalized recommendations. Users can easily browse restaurants and grocery stores, with clear pricing and delivery information.
Order Tracking
Real-time order tracking provides consumers with accurate delivery estimates and status updates. The interface shows the delivery route, driver information, and allows for direct communication with the delivery partner when needed.
Results & Impact
Faster delivery times
Increase in driver satisfaction
Growth in business client retention
Increase in order volume
Key Outcomes
- Successfully bridged the gap between business and consumer delivery needs with a unified platform
- Improved driver experience led to higher retention rates and more consistent service quality
- Enhanced safety features resulted in fewer incidents and greater trust in the platform
- Flexible payment options increased conversion rates and reduced cart abandonment
- Real-time tracking and transparent communication improved customer satisfaction and loyalty
